The Argument for Buffalo To Win The Metro Musical Chairs
A piece on how COVID and climate change are impacting demographic trends and how both paths may lead to Buffalo, New York.
Content
An extremely strong writer with a background in journalism, using those skills in the creation of web materials, both short and long form blogs, e-newsletters, Annual Reports, op-eds, and more. Below find content I have created, including examples of research-intensive projects, interviews, personal profiles, op-ed writing, and 100+ podcast episodes.
A Buffalo Introduction and Bills Initiation
Originally, Lily was planning to head to Florida for the weekend of December 16. She didn’t have much planned, but had booked a flight, had a spot in a half marathon to run, and figured she’d fill the rest of her time enjoying the nice weather and exploring. She’s from New York City, an adventure-seeker by nature and had PTO to use before the end of the calendar year – why not.
That is until she received an email and text saying that she had won the Be in Buffalo Hometown Touchdown.
That is until she received an email and text saying that she had won the Be in Buffalo Hometown Touchdown.
Bell Ringer | Buffalo Business Podcast
Invest Buffalo Niagara's podcast that I created, developed, host, and produce featuring over 100 interviews with business leaders, elected officials, and more. Guests include City of Buffalo Mayor Byron Brown, former American Medical Association President Nancy Nielsen, and AKG Art Gallery Executive Director Janne Siren.
My View: The force is strong with Buffalo expats
To me, the charm of Buffalo is the community. And Bills Backers bars across the U.S. help to provide that community for expatriate Buffalonians looking for a slice of home, maybe a pint of Blue Light and a place to root on their favorite football team with a whole bunch of people that share that common love.
Video
Video content that I have ideated, storyboarded, scripted, and managed the production of.
Build it in Buffalo Niagara
How do you build a region perfect for advanced manufacturing? You build it like Buffalo Niagara. And how do you build a successful advanced manufacturing company? You build it in Buffalo Niagara.
Be In Buffalo
Launch video for the Be in Buffalo initiative, revealing the brand and introducing the voice of the campaign to the community at large.
In The News
Playing Offense: How Buffalo Flipped the Narrative on Its Weather
The latest episode of Talent Wars chats with Greg Pokriki, communications manager at Invest Buffalo Niagara, to discover how Buffalo is leveraging its weather to attract new residents and redefine its identity by positioning itself as a climate refuge. Greg shares how Buffalo, New York is flipping the script on a stereotype by going on the offense.
Live With Lighthouse: Greg Pokriki
Greg joins this week's #LiveWithLighthouse to discuss the motivations that drive businesses to open up shop in Western New York, the factors behind the "boomerang" movement of Buffalo natives who moved away and are now choosing to return home, and more.
Earned Media
I manage all of our public relations efforts both locally and nationally, and work with our C-level team on communication strategy, crisis communication, and executive remarks, among other responsibilities. Our work has earned dozens of national media placements, including in The New York Times, Innovation & Tech Today, and Fast Company, among others.
This city rarely reaches 100 degrees. It is now considered a 'climate refuge'
CNN's Chief Climate Correspondent Bill Weir visits Buffalo, New York, which has labeled itself a safe haven from climate change in the face of global warming threats.
Buffalo’s ‘Other Story’ Is Told in Redevelopment and Growth
As a subscriber, you have 10 gift articles to give each month. Anyone can read what you share.
A decade-long effort to transform industrial relics is showing signs of progress and expanding the city’s population for the first time in 70 years.
BUFFALO — Buffalo was riding a decade-long economic turnaround when a racially motivated attack by a gunman killed 10 people in May, overshadowing the progress. While the city grieved, it also had to reckon with unflattering portrayals of the East Side,
A decade-long effort to transform industrial relics is showing signs of progress and expanding the city’s population for the first time in 70 years.
BUFFALO — Buffalo was riding a decade-long economic turnaround when a racially motivated attack by a gunman killed 10 people in May, overshadowing the progress. While the city grieved, it also had to reckon with unflattering portrayals of the East Side,
About Me
Creative, strategic, and community-forward communications professional with experience in content creation, executive communications, PR, media relations, and more. My work has secured national placements in top publications such as The New York Times, Fast Company, The Wall Street Journal, and Forbes. I have significant experience in economic development, talent attraction, and community building across the technology, clean energy, and nonprofit industries.
I have spent most of my professional career thus far with Invest Buffalo Niagara, the region's nonprofit economic development organization focused on business and talent attraction. I work in a cabinet-level communications role, earning local and national media coverage, managing crisis communications, drafting speeches, briefings, and talking points, and often acting as a spokesperson on behalf of the organization. I am an extremely strong writer with a background in journalism and have used that in the creation of our web materials, both short and long form blogs, e-newsletters, Annual Reports, and more.
I was instrumental in the 2019 launch of our Be in Buffalo talent attraction initiative, growing the brand from infancy to the award-winning and community-supported name it is today, and now manage and lead the program's day-to-day operations, strategy, and budget.
I am a Leadership Buffalo graduate, was named a Rising Star by the Cystic Fibrosis Foundation of WNY in 2021, and received the American Advertising Federation of Buffalo’s Future Star award in 2020 given to a young professional with outstanding performance in the marketing and communications fields.